Several times a year, filmmakers ask The Third Floor to create a full-length pre-visualization version of a film.

The company has moved into the Chinese market, helping one Chinese firm create a fantasy film. Its tools were used to create the films Cloverfield, Arthur Christmas, The Smurfs movie, Oblivion, The Avengers, Iron Man 3, Oz: The Great and Powerful, and a bunch of others. Such “simulcam” tools save a ton of time, particularly on projects where the director can’t see real characters in a fanciful landscape.Įdwards said his company can work on 12 to 18 projects simultaneously, and it now completes 60 to 70 projects a year. James Cameron used The Third Floor’s pre-visualization tools to show him what images of characters - who were modified via special effects animation to look as if they were 10 feet tall - would really look like given a particular camera angle. If you can see what something will look like, you can stop it before it becomes a train wreck.ĭirectors can also use the tools to figure out if they have the right shot or not.

The Third Floor has created a rapid prototyping tool that enables artists and filmmakers to quickly show someone what a film director or game designer has in mind for a project. Above all, pre-visualization helps project managers fix problems before it’s too late or costly to do so. A number of players have emerged over the past few years offering a variety of tools, including FrameForge, Moviestorm. Edwards spoke about pre-visualization at the Siggraph Business Symposium in Anaheim, Calif., on Sunday.Īnd his company is far from the only one offering ‘previz’ technology.

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